Client signal room
Canva AI amplificationPRAVIA signal system

Every post
leaves a signal.

A live-feeling view of how Canva moves through creators, communities, and everyday Indonesian culture.

Full campaignData through 1 September 2026 · 11.36 WIB
CANVA · SIGNAL FEEDLIVE
25.6M
tracked views
100.0% of target25M goal
Output unlocked353 links trackedUGC Tracker · KOL · Media
now
People are talking13.147 responsesPublic comment count
now
Engagement signal6.01% ERLikes + comments + saves + shares
now

The big picture

Campaign chemistry,
at a glance.

The metrics that show reach, response, and movement across the creator ecosystem.

Primary KPI

Total views

25.627.898
100.0% reached0 to go
01

Tracked outputs

353Across UGC, KOL, and media tracking
02

Comments

13.147Public responses in tracker
03

Engagement rate

6.01%Likes + comments + saves + shares ÷ views

Performance layers

One UGC system,
two platforms.

TikTok and Instagram now roll into one UGC Tracker. KOL and earned media remain separate amplification layers.

01

UGC Tracker

TikTok + Instagram UGC23.3M
336 tracked links6.02% ER
TikTok UGC12.6M182 links · 6.67% ER
Instagram UGC10.7M154 links · 5.25% ER
02

KOL amplification

Creator amplification1.7M
14 tracked links7.66% ER
03

Earned media

Press & editorial543K
3 tracked links0.43% ER

Conversation intelligence

The story starts the thread.
Canva stays in it.

Across the retrievable TikTok conversation, audience language is story-first—while Canva, Canva AI, Nassar, and Mati Lampu recur explicitly across posts.

Explicit mention refresh · 7 August 2026
Public text coverage70% conversation coverageAcross tracked TikTok conversation
now
Brand named45% Canva signal shareStrongest explicit campaign signal
now
Talent recall22% Nassar signal shareTalent entered audience language
now
Hook recalled8% Mati Lampu signal shareSong and wordplay stayed in-thread
now
Audited TikTok conversation mix

Language cloud

What the corpus keeps saying.

70% TikTok text coverage
SEMANGATPERTAMA / FIRSTKKNJANGANCANVA / CANVA AISEMOGA / MOGABAIKLUCU / KOCAKSABARKONTEN / NGONTENRAMEREZEKINASSARIKLANFTV / SINETRONJUALANLANJUTMATI LAMPU

Generic Indonesian and slang stopwords removed. Visual size balances repetition with spread across videos, so one viral post does not dominate the language cloud.

Theme signals

What the audience carried forward.

Retrieved TikTok text
Canva45%Strongest explicit campaign signal
Nassar22%Talent entered audience language
Mati lampu8%Song and wordplay stayed in-thread
Ad / product25%Viewers recognized commercial intent
Conversation toneAudited sentiment sample
Positive / entertained
35.9%
Neutral / curious
58.1%
Critical
6.0%

Critical comments remain limited at 6.0% of the retrieved public comment sample.

Early engagement & reach prompts
Support, empathy & aid intent
Humour, music & dance
Campus & school dynamics
Canva, editing & product talk
Romance & FTV-style narrative

Comment proof

Every explicit signal, highlighted in-thread.

C@ciroyal88on @haekalmhndrr♡ 79

udh buru mau promosi apa

Ad / productCuriosity
X@xhy0rnnon @haekalmhndrrr♡ 25

promosi apalagi iniii🗿

Ad / product
D@depamungkaszon @haekalmhndrrr♡ 16

cewenya ngedit di canva ai, cowonya ngambil kesempatan buat nyari makanan gratis 😭

Canva
M@memetxoxoon @haekalmhndrrr♡ 6

gua udah apal anjir iklan produk ginian

Ad / product
F@felixx7711on @haekalmhndrrr♡ 3

singkat saja, iklan apa??

Ad / productCuriosity
I@indra_maollon @kknm.063.babakanlaksana♡ 3

ini iklan canva ai ga sih

CanvaAd / productCuriosity
R@razz_darsson @mangucuppppp♡ 2

ucup siapa nya king nassar?

NassarCuriosity
D@depamungkaszon @makeuliew♡ 2

kak kenapa lagunya nassar😭

NassarCuriosity
V@vebrievebriantyon @queenevala♡ 2

mau coba Canva AI ah buat jualan jg, tp mudah gak sih cara gunakan apl nya maklum umur 40 keatas suka gaptek

CanvaCuriosity
R@rizkipermanaputra5on @haekalmhndrrr♡ 2

singkat saja promosi apa ini

Ad / productCuriosity
M@maxhavelarron @sekar.aruumm♡ 2

yeuhh, iklan canva udah ketebak

CanvaAd / product
R@rendiwawanson @marshchive♡ 1

ga mati lampu ide pacarnya 😭

Mati lampu
H@haiii_reon @kknm.063.babakanlaksana♡ 1

iklan apa kak

Ad / productCuriosity
K@karamanjaaon @adijayaaja♡ 1

tinggal make canva si

Canva
S@sariyantie75on @kamaranjaa♡ 1

NASSAR KW? gakuat bgt ngegelusur

NassarCuriosity
D@dopull8on @serafina.karamoy♡ 0

seperti mati lampu pemerintah kaya asuu~~~

Mati lampu
L@lhciuxxzon @serafina.karamoy♡ 0

Seperti mati lampu💃

Mati lampu
S@salsabila_8.5on @mangucuppppp♡ 0

ngapain tek king nasar

Nassar
B@bknberlianon @mangucuppppp♡ 0

PLIS DESAINNYA DI CANVA AI AJA CUP😭

Canva
F@flamingeozon @mangucuppppp♡ 0

knp ga pake canva aj si?😭

CanvaCuriosity
N@nruuushon @mangucuppppp♡ 0

Nassar ama Canva 😭😭

CanvaNassar
V@vebrievebriantyon @hollisamoraa♡ 0

teu kuaaattt lagunya Nassar lagihhh

Nassar
K@kesayanganpakbudion @moynamoyyy♡ 0

opa nassar kiyowo🥰

Nassar
W@wepeajaaon @daphneoolena♡ 0

KING NASSAR

Nassar
K@karamanjaaon @fikrialbian♡ 0

jir ga nyangka canva udah ada ai-ny

Canva
D@dragckeron @haekalmhndrrr♡ 0

promosi tanah beliau

Ad / product
M@matchalattosss235on @haekalmhndrrr♡ 0

bang ko aku gada canva ai nya ya

Canva
R@raflisetiawan6on @haekalmhndrrr♡ 0

singkat saja dia mengiklankan CANVA AI 🗿

CanvaAd / product
J@jaeminmxwon @kknm.063.babakanlaksana♡ 0

iyaa bakal pake canva ai kita

Canva
A@arsyijelitaon @haekalmhndrrr♡ 0

MALU DIKIT SENENG BANYAK!!! walaupun ditinggalin trs pas lg ngedit di canva ai

Canva
Q@queenevalaon @haekalmhndrrr♡ 0

mau juga dong diajarin canva ai sama aa nya😁🤏🏻

Canva
W@wepeajaaon @kknm.063.babakanlaksana♡ 0

bantuin atu jangan mentang mentang ada canva ai

Canva
V@vanila_29on @kknm.063.babakanlaksana♡ 0

teknik marketing😂

Ad / product
W@wepeajaaon @sekar.aruumm♡ 0

baik banget si aa nya mau bantuin si teteh pake canva ai

Canva
B@baraaksantaraon @mbakayularasati♡ 0

semangat terus mbaa!! keren bgt skrg canva udh bantuin pelaku usaha umkm🫵🏻

Canva
L@liammytuon @adijayaaja♡ 0

workshop canva ai ini dimana mana ya

Canva
A@ambardanawanon @pkk_setangkaicinta♡ 0

kmrn ktmu ibu2 di workshop canva ai lucu bgt😂

Canva
Y@you.again03on @haekalmhndrrr♡ 34

FTV by Canva ini mah

Canva
S@storybyluckyon @kknm.063.babakanlaksana♡ 21

cari produknya kawan ini mirip iklan🗿

Ad / product
V@vebrievebriantyon @queenevala♡ 7

Ai dibaturan ngadon salting kituuu... hobbahhh oppa nassar

Nassar
R@ranww_sfraon @emilmario♡ 5

👨‍💼:eh pak bos manggil lu Mill emil: bentar intro mati lampu dulu 🕺🕺

Mati lampuRelatability
F@fakhri_thekardimanon @kknm.063.babakanlaksana♡ 3

ini lagi promosi apa wkwkw

Ad / productCuriosity
A@agak_tamvanon @nassarrangers♡ 3

aku ketemu ibu ini waktu workshop canva ai semoga rame ya bu umkm ibu☺️

Canva
Y@yylliazon @mangucuppppp♡ 2

tiba" bgt mati lampu😭😭

Mati lampu
R@rendiwawanson @gurunyagenzi♡ 2

dancenya make sound nassar??? 😭

NassarCuriosity
D@depamungkaszon @queenevala♡ 2

semangattt kakk kamu daerah manaa? aku bisa pinjemin ipad akuu biar ngedit canva ai nya lebih lancarr🥰

CanvaCuriosity
V@vebrievebriantyon @kknm.063.babakanlaksana♡ 2

Canva AI tuh apa sih? beneran nanya

CanvaCuriosity
V@vebrievebriantyon @ramadikara♡ 1

bantu jawab lagu Nassar emang eunaheun

NassarCuriosity
S@sekar.aruummon @queenevala♡ 1

untung tetehnya baik mau minjemin canva ai nya

Canva
V@vebrievebriantyon @arsyijelita♡ 1

kalo mau tahi lalat yg banyak bisa juga? pake Canva AI

CanvaCuriosity
T@tatjanagayatrion @nassarrangers♡ 1

salfok kakak nassar rangers nya baik banget

Nassar
W@wepeajaaon @queenevala♡ 0

telinga ini terus king nassar kenapa ya

NassarCuriosity
W@wiwitwitwiwiton @serafina.karamoy♡ 0

asek mati lampu ya ser💃

Mati lampu
G@gatotx16on @mangucuppppp♡ 0

iklan ai pertama yg gua tonton smpai abis

Ad / product
C@chiatycheon @mangucuppppp♡ 0

kok canva bisa begitu ya

CanvaCuriosity
S@saulaulion @mangucuppppp♡ 0

DI CANVA AJAAA

Canva
B@barenbear_on @mangucuppppp♡ 0

tp emg canva membantu bgtt sihh

Canva
B@buttrsuckon @mangucuppppp♡ 0

cupppp untung ada canva ai ga sih, kalo engga itu pake gambar kek upin ipin😭

CanvaCuriosity
A@adityaamarvinon @moynamoyyy♡ 0

ngonser sm king nassar aja kak😅

Nassar
S@sivaasmhon @daphneoolena♡ 0

oppa nassar banget ini?

NassarCuriosity
M@me.lihatmuon @daphneoolena♡ 0

infokan nonton konser king nassar bareng 🫵🏼

Nassar
A@asyraffachrullahon @haekalmhndrrr♡ 0

lngsung aja promosi apa

Ad / productCuriosity
R@rizkipermanaputra5on @haekalmhndrrr♡ 0

singkat saja, iklan apa ini

Ad / productCuriosity
I@itomiripnicholon @haekalmhndrrr♡ 0

promosi apa nih

Ad / productCuriosity
K@kribsz2on @haekalmhndrrr♡ 0

iklan apalagi ini

Ad / product
S@storybyluckyon @kknm.063.babakanlaksana♡ 0

ktmu produknya canva ai mereka di sponsori fiks🗿

CanvaAd / product
W@wepeajaaon @haekalmhndrrr♡ 0

seru kkn, apalagi udah ada canva ai sekarang

Canva
R@rendiwawanson @haekalmhndrrr♡ 0

ftv canva ai ceritanya

Canva
I@ikanpanggang20on @kknm.063.babakanlaksana♡ 0

iklan apa?

Ad / productCuriosity
W@wepeajaaon @arsyijelita♡ 0

dulu mah gak ada canva ai,sekarang enak bisa tambah tambah pita pita

CanvaCuriosityRelatability
X@xxmeimiiton @sekar.aruumm♡ 0

seru bgt ada canva ai

Canva
B@bknberlianon @hollisamoraa♡ 0

keren bgt ya skrg @Canva bisa bantu memajukan umkm di indonesia😍❤️‍🔥

CanvaCuriosity
J@jiraloveyuton @kamaranjaa♡ 0

umkm nassar...

Nassar

Exact public comment text. Highlighted terms are the explicit keyword matches used in the audited signal mix. Tap any card to open its tracked TikTok post. Retrieved 1.424 of 2.049 comments visible through the public endpoint (69.5% coverage).

Method note: The moving ribbon and explicit mention mix were refreshed from currently retrievable public TikTok comments on 7 August. The broader word cloud and tone retain the audited campaign sample; Instagram remains excluded from text analysis for comparability.

Content signals

The posts pulling
attention forward.

Top public videos ranked by tracked views.

01A
UGC · TikTokgimana sih rasanya@adijayaaja
3.2Mviews
02E
UGC · Instagramhadiah perpisahan alumni@elmathscience2
3Mviews
03D
UGC · Instagramsedih liat orang sidang@daphneoolena
1.9Mviews
04H
UGC · TikTokkecantol kembang desa@haekalmhndrr
1.3Mviews
05Q
UGC · Instagramketemu sama orang mirip ibuku@queenevala
1.2Mviews

Campaign readout · Updated weekly

Reach is still building.
Recognition is already ahead.

View paceBuilding
Search signalStrong

At the 1 September 11.36 WIB tracker snapshot, the campaign records 353 tracked uploads, 25.63M views, and 6.01% ER—102.5% of the 25M target. The unified UGC Tracker across TikTok and Instagram contributes 336 uploads and 23.34M views, equal to 91.1% of all tracked campaign views, at a combined 6.02% ER. TikTok leads with 12.64M views at 6.67% ER, followed by Instagram at 10.71M views and 5.25% ER. Extra Act is now the largest content act with 9.19M views across 25 UGC links, led by a 3.20M-view TikTok post. The validated search evidence remains at 17 captured blue bars across 14 associations.

01

UGC is the campaign’s primary scale system.

TikTok and Instagram UGC combine for 336 tracked links and 23.34M views—91.1% of all tracked campaign views—at a 6.02% combined ER.

02

TikTok leads both scale and engagement.

TikTok contributes 12.64M views at 6.67% ER, while Instagram adds 10.71M views at 5.25% ER.

03

Extra Act pushed the campaign beyond KPI.

Extra Act generated 9.19M views across 25 UGC links, contributing 39.4% of all UGC views and taking the campaign past its 25M-view target.

04

Search intent remains an early proof point.

Seventeen captured blue bars across 14 associations show audiences actively connecting Canva AI with practical use cases.

Community roadshow · Complete

Product explanation became a live, local moment.

5 Nassar Rangers · 4 cities

The community roadshow is complete across four distinct local contexts with five Nassar Rangers. Surabaya, Jember, Garut, and Tasikmalaya have all closed their field stops. Real people, real needs, and visible design outcomes moved the product from something explained on-screen into something experienced together; the next job is codifying what traveled best.

01Done · 28 Jul · Surabaya

UMKM · Completed field stop

Canva AI as a practical design partner for small businesses and everyday selling needs.

02Done · 31 Jul · Jember

PKK & local entrepreneurs · Completed field stop

Neighborhood women and kampung entrepreneurs turn real community needs into usable designs.

03Done · 04 Aug · Garut

DKV students

Students explore Canva AI inside an active creative learning process.

04Done · 07 Aug · Tasikmalaya

Parents & learning

Parents use Canva AI to create learning materials and educational activities.

Roadshow output frame4 city activations completed5 Nassar Rangers60 UGC videos>100 new Canva AI designs
Distribution hypothesis

The campaign has crossed its 25M-view KPI, with Extra Act contributing 9,186,098 views from 25 UGC links. Its leading TikTok contributes 3,200,000 views, or 34.8% of the act, while two additional posts have passed 1.8M views. The next move is to codify the emotional campus formats that created this distributed lift into repeatable creator briefs.